PROCESS
the hands, table, chairs, and napkins. The final touch: lighting and color editing to blend the whole scene together.
This image was generated from different photos, AI and
the final touch of photoshop.
and the hand. The work combined the power of generative AI for the main structure and the precision of Photoshop for color harmonization and the final development of the project.
ABOUT
I have been working as a digital image retoucher for over 45 years.
My passion for images started when I was very young. Billboards, magazines, packaging... anything with an image would capture my attention for a while: how it was made, its colors, its textures, its strokes.
This "obsession" drove me to investigate, and I never stopped. In '77, I graduated as an Advertising Illustrator from Escuelas Raggio. I worked at the most prominent advertising agencies: Ricardo De Luca, Ratto, Lautrec, and McCann Erickson. Lights, shadows, volumes, shapes, textures, colors, and scales continued to be my passion. In '84, I set up my own studio. To deepen my understanding and feed my curiosity, I studied, read, and explored painting, design, sculpture, illustration, and photography... all with a single goal: to improve images, to take them to new places.
A few years have passed and many tools have been added, but the passion remains intact. My curiosity—empowered by working with brands like Coca-Cola Global, Disney, P&G, Pepsi, VW, Toyota, Quilmes, Hard Rock, McDonald's, and Messi, among many others—remains restless.
I like to add value to images, add elements, and make them shine. And if you can't tell that they went through my hands, even better.
It means I did my job right.