ABOUT
I have been working as a digital image retoucher for over 45 years.
My passion for images started when I was very young. Billboards, magazines, packaging... anything with an image would capture my attention for a while: how it was made, its colors, its textures, its strokes.
This "obsession" drove me to investigate, and I never stopped. In '77, I graduated as an Advertising Illustrator from Escuelas Raggio. I worked at the most prominent advertising agencies: Ricardo De Luca, Ratto, Lautrec, and McCann Erickson. Lights, shadows, volumes, shapes, textures, colors, and scales continued to be my passion. In '84, I set up my own studio. To deepen my understanding and feed my curiosity, I studied, read, and explored painting, design, sculpture, illustration, and photography... all with a single goal: to improve images, to take them to new places.
A few years have passed and many tools have been added, but the passion remains intact. My curiosity—empowered by working with brands like Coca-Cola Global, Disney, P&G, Pepsi, VW, Toyota, Quilmes, Hard Rock, McDonald's, and Messi, among many others—remains restless.
I like to add value to images, add elements, and make them shine. And if you can't tell that they went through my hands, even better.
It means I did my job right.